With our lives and food chain set up to make us fat - I mean, you can't drive down any highway in America and find a grapefruit - a guy needs to be smarter and more determined to get lean.

He also wrote two columns for USA Today one on the obesity epidemic and another on the decline of American men. " He served as chairman of the 2007 American Magazine Conference and is credited with coining the term "Magabrand" to describe magazines that expand beyond their regular formats into a variety of media and businesses. Men's Health has been nominated for 12 National Magazine Awards and has had two wins: "General Excellence" in 2010 and "Personal Service" in 2004.

's Healthy Living Group and EVP/Editor-in-Chief of Men's Health. He authored the best-selling series Eat This Not That! and the Abs Diet. He also served as the editorial director of Women's Health Prevention and Organic Gardening and oversaw Rodale's book department.