Synergy is the VCR of media right now - discredited, outdated and left behind.

He also wrote two columns for USA Today one on the obesity epidemic and another on the decline of American men. " He served as chairman of the 2007 American Magazine Conference and is credited with coining the term "Magabrand" to describe magazines that expand beyond their regular formats into a variety of media and businesses. Men's Health has been nominated for 12 National Magazine Awards and has had two wins: "General Excellence" in 2010 and "Personal Service" in 2004.

's Healthy Living Group and EVP/Editor-in-Chief of Men's Health. He authored the best-selling series Eat This Not That! and the Abs Diet. He also served as the editorial director of Women's Health Prevention and Organic Gardening and oversaw Rodale's book department.