'Beauty' is a currency system like the gold standard. Like any economy, it is determined by politics, and in the modern age in the West is is the last, best belief system that keeps male dominance intact.

Ultimately Wolf argues for a relaxation of normative standards of beauty. Wolf argues that women were under assault by the "beauty myth" in five areas: work religion sex violence and hunger. End of America was favorably reviewed in The New York Times by Stephen Holden as well as in Variety Magazine.

Wolf (born November 12 1962) is an American author and former political consultant. With the publication of the 1991 bestselling book The Beauty Myth Naomi Wolf became a leading spokesperson of what was later described as the third wave of the feminist movement.