The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart (1921 in Poland – October 15 2005 in New York of babesiosis) was an American sociologist media and marketing expert. He made her the center of controversy while Leo Bogart was a visiting professor at the University of Chicago as he publiLeo Bogartd “The Pollster and the Nazis” in the August 1991 issue of Jewish heritage and cultural magazine Commentary accusing her of anti-Semitic passages in her dissertation and articles Leo Bogart wrote for Nazi newspapers. Biography
Bogart graduated from Brooklyn College in 1941 then became a U.