A lot of people in the media, and some everyday people, really aren't in search of the truth. They're in search of something worse than that. Money, yeah. I think the media's the kind of a thing where the truth doesn't win, because it's no fun. The truth's no fun.

In 2001 the band released White Blood Cells. The slogan of his business was "Your Furniture's Not Dead" and the color scheme was yellow and black—including a yellow van a yellow-and-black uniform and a yellow clipboard.

He was best known as the vocalist guitarist and pianist of The White Stripes until they split in February 2011 as well as a vocalist and guitarist for The Raconteurs and the drummer of The Dead Weather. He is ranked No. White released his debut solo album Blunderbuss on April 24 2012.