Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

A larger store in Philadelphia was then designed by famous Chicago architect Daniel H. Post Office
In 1889 Wanamaker began the First Penny Savings Bank in order to encourage thrift. [citation needed] The Wanamaker Building with its Grand Court became Philadelphia institutions.

" Wanamaker was born in Philadelphia Pennsylvania. John Wanamaker (July 11 1838 – December 12 1922) was a United States merchant religious leader civic and political figure considered by some to be the father of modern advertising and a "pioneer in marketing.