I know it sounds hokey but I think, ultimately, on television you can't hide who you are.

In 1989 he portrayed Jake Spoon in the acclaimed television miniseries Lonesome Dove a role for which he received many positive reviews. While undergoing cancer treatments Urich hosted the medical documentary series Vital Signs in 1997 and the PBS series Boatworks. In 1975 Urich was cast in the action/crime drama series S.

After guest stints and roles in short-lived television series Urich won a co-starring role in the action/crime drama series S. His last role was in the NBC sitcom Emeril in 2001. W.