What the results are telling them is that the most money is spent in volume by young people. They also see young people as the consumers of tomorrow and are trying to capture their attention from their competitors.

Marlo Thomas is also active with the St. She currently narrates the series Happily Never After on Investigation Discovery. She is donating all royalties from her 2004 book and CD Thanks & Giving: All Year Long (also produced with Cerf) to the hospital which was started by her late father Danny Thomas.

Margaret Julia "Marlo" Thomas (born November 21 1937) is an American actress producer and social activist known for her starring role on the TV series That Girl (1966–1971) and her award-winning feminist children's franchise Free to Be. You and Me.