Well, the whole history of Star Trek is the market demand.

"
Takei has also gained popularity for his Facebook page where his daily posts of humorous pictures (many of which are related to science fiction gay culture and political satire) have attracted over 3. When Takei returned the two had to share a dressing room and a single episode script. Takei appeared on the first episode of Secret Talents of the Stars singing country music but was not selected to proceed to the next stage.

George Hosato Takei (武井 穂郷 Takei Hosato? /təˈkeɪ/ tə-KAY; April 20 1937) is an American actor and author best known for his role as Hikaru Sulu helmsman of the USS Enterprise in the television series Star Trek. He is a proponent of gay rights and active in state and local politics as well as continuing his acting career.