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The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not.


Herbert Bayard Swope


#day #each #give #hell #newspaper



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About Herbert Bayard Swope





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He said that his life’s ambition was to live in that manor but it was very clear at the closing that they had no intention of living in it. Mansion
Swope died in 1958 at his home known as Land's End on Hoffstot Lane at Prospect Point Sands Point New York.

Swope was called the greatest reporter of his time by Lord Northcliffe of the London Daily Mail. Herbert Bayard Swope Sr. Swope spent most of his career at the New York World newspaper.

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