Objects are what matter. Only they carry the evidence that throughout the centuries something really happened among human beings.

In January 1853 Levi Strauss became an American citizen. Rather than lose its trademark the company had the Arcuate hand-painted onto the pockets. There is also a Visitors Center at Levi Strauss & Co.

Levi Strauss (pron. : /ˌliːvaɪ ˈstrɔːs/ born Löb Strauß German: [løːp ˈʃtʁaʊs]; February 26 1829 – September 26 1902) was a German businessman who founded the first company to manufacture blue jeans.