In the old days, people used to risk their lives in India or in the Americas in order to bring back products which now seem to us to have been of comically little worth.

In January 1853 Levi Strauss became an American citizen. Rather than lose its trademark the company had the Arcuate hand-painted onto the pockets. There is also a Visitors Center at Levi Strauss & Co.

Levi Strauss (pron. : /ˌliːvaɪ ˈstrɔːs/ born Löb Strauß German: [løːp ˈʃtʁaʊs]; February 26 1829 – September 26 1902) was a German businessman who founded the first company to manufacture blue jeans.