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In January 1853 Levi Strauss became an American citizen. Rather than lose its trademark the company had the Arcuate hand-painted onto the pockets. There is also a Visitors Center at Levi Strauss & Co.

Levi Strauss (pron. : /ˌliːvaɪ ˈstrɔːs/ born Löb Strauß German: [løːp ˈʃtʁaʊs]; February 26 1829 – September 26 1902) was a German businessman who founded the first company to manufacture blue jeans.