When I started writing a business column 15 years ago, I knew I'd found the perfect job for myself. As a columnist I could pick my own topic, do my own analysis, say what I wanted to say and attribute it to myself. Best of all, I could write in my own voice.

He is a veteran journalist who worked at Newsweek before being hired by Fortune and has spoken about the economy on TV shows such as Charlie Rose The Colbert Report and regularly on American Public Media's Marketplace found on NPR. Allan Sloan is an American journalist who is senior editor at large at Fortune magazine.

In 2008 Sloan won the Gerald Loeb Award for the seventh time. The prize was given for his story "House of Junk" which showed how subprime mortgages went bad.