I'm not trying to be evasive, but when I say yes and no, I say 'yes' because there are narrow-minded people that won't look past the logo and 'no' because 'American Idol' put me in front of millions of people and I would not have a career without 'Idol.'

In October 2007 Bice made an appearance on the TV show American Chopper: The Series in an episode which featured a custom-built Peavey Bike with a built-in guitar microphone and amp. S. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.

He released the album The Real Thing after American Idol to minor success before being dropped by RCA Records. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.