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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.


Michael Schudson


#ad #agency #chances #client #either



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Did you know about Michael Schudson?

He has an undergraduate degree from Swarthmore College and a doctorate in sociology from Harvard University. In his account the realism of advertising promotes a way of life based on private consumption rather than social public achievement.

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