All the American women had purple noses and gray lips and their faces were chalk white from terrible powder. I recognized that the United States could be my life's work.

Her business enterprise proved immensely successful and later in life Helena Rubinstein used her enormous wealth to support charitable institutions in the fields of education art and health. The "Day of Beauty" in the various salons became a great success. Prizewinners included Frank Hodgkinson 1958; Charles Blackman 1960; William Boissevain 1961; Margaret Olley 1962; Vladas Meskenas 1963; Judy Cassab 1964 1965; Jack Carington Smith 1966.

Helena Rubinstein (born Chaya Rubinstein December 25 1870 – April 1 1965) a Polish-born American business magnate.