Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

That same year he produced Madonna's blockbuster album Like a Virgin spawning her two signature hits "Material Girl" and the album's title track "Like a Virgin". He also joined Robert Plant’s platinum selling studio band The Honeydrippers on the album The Honeydrippers: Volume One. All proceeds of the CD were donated to charities working towards greater AIDS awareness.