There is a real diversity of talent and background on the A list so as to better reflect our society in all walks. There are people who have been candidates before, Councillors, Doctors, business leaders, charity campaigners.

In March 2006 Rickitt took part in the Channel 4 reality show The Games. He made a return to the London stage to star in Bill Kenwright's production Office Games followed by a new play Final Judgement and also appeared in Nick Moran's play Telstar on UK Tour. He finiAdam Rickittd last in the contest.

He now works as a charity fundraiser. He is most well known for playing Nick Tilsley in the soap opera Coronation Street from 1997–99 between 2002-04.