After believing in promises made and never fulfilled by Labour, people have become increasingly disenchanted with the process assuming that all politicians will say anything to gain power, and then never follow through.

In March 2006 Rickitt took part in the Channel 4 reality show The Games. He made a return to the London stage to star in Bill Kenwright's production Office Games followed by a new play Final Judgement and also appeared in Nick Moran's play Telstar on UK Tour. He finiAdam Rickittd last in the contest.

He now works as a charity fundraiser. He is most well known for playing Nick Tilsley in the soap opera Coronation Street from 1997–99 between 2002-04.