I just want the same thing Joe Montana got when he was MVP. He got respect. He got commercials. He got everything.

In 2007 and 2008 Rice appeared in Zaxby's restaurant television advertisements. He was inducted in Canton Ohio on August 7 2010 alongside Emmitt Smith Floyd Little Russ Grimm Rickey Jackson Dick LeBeau and John Randle. Together Totten and Rice would become known as "The Satellite Express" and set numerous NCAA records in the spread offense of coach Archie Cooley nicknamed "The Gunslinger.

He is widely considered to be the greatest wide receiver in NFL history and among the greatest NFL players at any position. Rice was selected to the Pro Bowl 13 times (1986–1996 1998 2002) and named All-Pro 12 times in his 20 NFL seasons.