Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

In Gary Hustwit's 2009 documentary film Objectified Rams states that Apple Inc. It first traveled to Japan in 2008 and 2009 appearing at the Suntory Museum in Osaka and the Fuchu Art Museum in Tokyo. Between November 2009 and March 2010 it appeared at the Design Museum in London.

Dieter Rams (born 20 May 1932 in Wiesbaden Hessen) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.