Best results are often achieved well before you need a job, by consistently networking so that when you find yourself job-hunting you have a large network to work with.

Erik Qualman is an American author of Socialnomics Digital Leader and Crisis. Qualman has worked in online marketing and eBusiness functions at Cadillac & Pontiac (1994–97) AT&T (1998–2000) Yahoo (2000–03) EarthLink (2003–05) and Travelzoo (Head of Marketing 2005-08). While at Michigan State (1990–1994) he was named Academic All-Big 10 for Basketball.

He is also an international keynote speaker speaking on Gen Y motivation digital leadership digital media and future trends. Erik Qualman is an American author of Socialnomics Digital Leader and Crisis. In 2010 Socialnomics was a Book of the Year finalist as voted on by the American Marketing Association.