What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.

Since then they've turned it into a fashion powerhouse acquiring Jil Sander Helmut Lang and shoemaker Church & Co. According to: Forbes. Miuccia Prada is known for her understated minimalist classic cool and comfortable luxury.

Miuccia Prada Italian pronunciation: [ˌmjuʧːa ˈpɾaːda] (born Miuccia Prada Bianchi; 10 May 1949) is an Italian fashion designer (Prada Miu Miu) and entrepreneur. D.