Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

In 2004 he also received an honorary doctorate from the State University of Management in Moscow. Peters currently lives in West Tinmouth Vermont with his wife Susan Sargent and continues to write and speak about personal and business empowerment and problem solving methodologies. From 1974 to 1981 Peters worked as a management consultant at McKinsey & Company becoming a partner and Organization Effectiveness practice leader in 1979.

Waterman Jr). Thomas J.