What do I mean by concentration? I mean focusing totally on the business at hand and commanding your body to do exactly what you want it to do.

Palmer is also credited by many for securing the status of The Open Championship (British Open) among U. Palmer was convinced by his business partner Mark McCormack that success in the Open -– to emulate the feats of Bobby Jones Walter Hagen Sam Snead and Hogan before him –- would truly make him a global sporting star not simply a leading American golfer. Palmer's design partner was Ed Seay.

He is part of "The Big Three" in golf along with Jack Nicklaus and Gary Player who are widely credited with popularizing and commercialising the sport around the world. Arnold Daniel Palmer (born September 10 1929) is an American professional golfer who is generally regarded as one of the greatest players in the history of men's professional golf.