Leadership appears to be the art of getting others to want to do something you are convinced should be done.

He earned his master's degree at the Columbia University Graduate School of Journalism in 1937. The book also explores the manipulative techniques of promoting politicians to the electorate. The American Magazine closed in July 1956 and Packard moved over to Collier's where he worked as a writer.

Vance Packard (May 22 1914 – December 12 1996) was an American journalist social critic and author.