There exists, between people in love, a kind of capital held by each. This is not just a stock of affects or pleasure, but also the possibility of playing double or quits with the share you hold in the other's heart.

Simulacra and Simulation

As he developed his work throughout the 1980s he moved from economically based theory to the consideration of mediation and mass communications. But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Life
Baudrillard was born in Reims northeastern France on July 27 1929.

His work is frequently associated with postmodernism and specifically post-structuralism.