Deep down, the US, with its space, its technological refinement, its bluff good conscience, even in those spaces which it opens up for simulation, is the only remaining primitive society.

Simulacra and Simulation

As he developed his work throughout the 1980s he moved from economically based theory to the consideration of mediation and mass communications. But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Life
Baudrillard was born in Reims northeastern France on July 27 1929.

His work is frequently associated with postmodernism and specifically post-structuralism.