The great person is ahead of their time, the smart make something out of it, and the blockhead, sets themselves against it.

Simulacra and Simulation

As he developed his work throughout the 1980s he moved from economically based theory to the consideration of mediation and mass communications. But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Life
Baudrillard was born in Reims northeastern France on July 27 1929.

His work is frequently associated with postmodernism and specifically post-structuralism.