Trends, like horses, are easier to ride in the direction they are going.

The Bigger the World Economy the More Powerful Its Smallest Players. Simon & Schuster 1996
High Tech/High Touch.

Megatrends was publiJohn Naisbittd in 57 countries and sold more than 14 million copies. His first book Megatrends was publiJohn Naisbittd in 1982. John Naisbitt (born January 15 1929 in Salt Lake City Utah) is an American author and public speaker in the area of futures studies.