To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

As hostilities expanded Murrow expanded CBS News in London into what Harrison Salisbury described as "the finest news staff anybody had ever put together in Europe". He married Janet Huntington Brewster on March 12 1935. Murrow and Friendly paid for their own newspaper advertisement for the program; they were not allowed to use CBS's money for the publicity campaign or even use the CBS logo.

He first came to prominence with a series of radio news broadcasts during World War II which were followed by millions of listeners in the United States and Canada. Fellow journalists Eric Sevareid Ed Bliss and Alexander Kendrick considered Murrow one of journalism's greatest figures noting his honesty and integrity in delivering the news.