As obesity creeps into preschools, and hypertension and type II diabetes become pediatric problems for the very first time, the case for starting preventive health care in the cradle has become too compelling to keep ignoring.

Heidi Eisenberg Murkoff is the author of the world's best-selling pregnancy and parenting series What to Expect that began with What to Expect When You're Expecting. In 2005 Heidi Murkoff was inducted into the Books For A Better Life Hall of Fame. In 2009 WTE went mobile with the WTE Pregnancy Tracker (a popular pregnancy app) the WTE Fertility Tracker the WTE Baby Name Finder and the WTE First Year Tracker.

Time magazine named Heidi one of the 100 Most Influential People in the World for 2011. Heidi Eisenberg Murkoff is the author of the world's best-selling pregnancy and parenting series What to Expect that began with What to Expect When You're Expecting. She is also the creator of WhatToExpect.