It's a great story. It's available for anyone else who wants to try it. We're not brilliant. We're not unbelievable. We're just two people who hit a nerve. I think it can be done again and again and again. More people should try it.

The colt's dam was named Set Them Free a reference to Sting's song "If You Love Somebody Set Them Free". Moss and Herb Alpert were inducted into the Rock and Roll Hall of Fame in 2006 as nonperformers. Thoroughbred horse racing
Jerry Moss and his wife Ann are also longtime horse breeders and owners who received the largest ever first-place purse from the Kentucky Derby in 2005 after the victory of the first horse he had ever entered in that race Giacomo.

In 1960 he moved to California where he teamed up with Alpert forming Carnival Records in 1962 and running the company from an office in Alpert's garage. "Jerry" Moss (born May 8 1935) is an American recording executive best known for being the co-founder of A&M Records along with trumpeter and bandleader Herb Alpert.