There are a lot of people with a lot of money, and I'm amazed they don't understand what a great pleasure it can be to give.

Business Hall of Fame in 1991. Following the sale of the company Mondavi partnered with his youngest son Tim Mondavi and daughter Marcia Mondavi to make a single wine from a single estate at the highest level. The two were founders and major benefactors behind COPIA: The American Center for Wine Food and the Arts which opened November 2001 in the city of Napa California.

This is now the standard for New World wines. Robert Gerald Mondavi (June 18 1913 – May 16 2008) was a leading California vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California.