When onstage, I always try to take my audience through as many emotions as I possibly can. I want them to go from laughter to tears, be shocked and surprised and walk out the door with a renewed sense of themselves - and maybe a smile.

In November 2008 McEntire announced that Reba McEntire would be departing from her label of twenty-five years and signing with the Valory Music Group an imprint of Big Machine Records (coincidentally distributed by MCA and Mercury's parent Universal Music Group). Her brother Pake McEntire was a successful country artist in the late 1980s and early 1990s. Because of its subject the song garnered less of a response from radio and peaked at number 15.

In the early 1990s McEntire branched into film starting with 1990's Tremors. She has since starred in the Broadway revival of Annie Get Your Gun and in her television sitcom Reba (2001–2007) for which Reba McEntire was nominated for the Golden Globe Award for Best Performance by an Actress in a Television Series–Musical or Comedy. She currently stars as Reba McKenzie in the ABC sitcom Malibu Country.