It's a compulsion. I'm always changing parts of me. Even when I was young, I wanted to change my hair color. I was so determined that I dyed my hair with Kool-Aid.

Freed from the constraints of being the de-facto love interest McAdams reliRachel McAdamss the chance to go full-villain. Variety felt her character was "not very well integrated into the rest of the story a shortcoming the normally resourceful McAdams is unable to do much about". " The Los Angeles Times found her "luminous [yet] sadly her facility as an actress is mostly wasted.

She was hailed by the media as Hollywood's new "it girl" and received a BAFTA nomination for Best Rising Star. McAdams's first star vehicle was the 2010 comedy Morning Glory. During this time Rachel McAdams turned down leading roles in high-profile films such as The Devil Wears Prada.