One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

J. Mays's son Billy Mays III a self-proclaimed South Park fan said he loved "Dead Celebrities" and found its portrayal of his father to be both tasteful and respectful.

(July 20 1958 – June 28 2009) was an American television direct-response advertisement salesperson most notable for promoting OxiClean Orange Glo Kaboom and other cleaning home-based and maintenance products on the Home Shopping Network and through his company Mays Promotions Inc. He and his business partner Anthony Sullivan were also featured on PitchMen a TV series that documented their work.