If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience.

He has also made cameos on several films and television series. He summarizes his position as “Free Love and Free Markets”. Reason has called his tenure "legendary".

He has contributed to articles in Reason Esquire Details New York and Time. Prior to Rolling Stone Loder had worked for Circus magazine and had been drafted into the United States Army. He has also made cameos on several films and television series.