Except for Ali, fighters had never been marketable.

I know how Hagler felt now. Sports Illustrated called his scorecard "a monument to indecision. In 2001 Leonard launched Sugar Ray Leonard Boxing Inc.

Sugar Ray Leonard (born May 17 1956) is an American retired professional boxer and occasional actor. He was named Ray Charles Leonard after his mother's favorite singer Ray Charles. Leonard was the first boxer to earn more than $100 million in purses won world titles in five weight divisions and defeated future fellow International Boxing Hall of Fame inductees Wilfred Benítez Thomas Hearns Roberto Durán and Marvin Hagler.