I believe we should appeal to people at the higher levels.

In 1999 the American Film Institute named Lancaster 19th among the greatest male stars of all time. In 1953 Lancaster played one of his best remembered roles with Deborah Kerr in From Here to Eternity. He died in his Century City apartment in Los Angeles from a third heart attack at 4:50 A.

In 1999 the American Film Institute named Lancaster 19th among the greatest male stars of all time. His production company Hecht-Hill-Lancaster was the most successful and innovative star-driven independent production company in Hollywood of the 1950s making movies such as Marty (1955) Trapeze (1956) and Sweet Smell of Success (1957). Burton Stephen "Burt" Lancaster (November 2 1913 – October 20 1994) was an American film actor noted for his athletic physique blue eyes and distinctive smile (which he called "The Grin").