People want to be in their own fashion tribes, so they want to wear the same clothes to be connected to everyone else in that tribe. But they want to be different from other tribes.

This usually shows up with his use of colour in the collections he designs. With his background in historical costume and clothing Lacroix soon made headlines with his opulent fantasy creations including the short puffball skirt ("le pouf") rose prints and low décolleté necklines. A licensing agreement was also reached in this year with Pronuptian in which he could launch his Christian Lacroix Marriage line.

Christian Marie Marc Lacroix (French pronunciation: ​[kʁistjɑ̃ lakʁwa]; born 16 May 1951) is a French fashion designer. The name may also refer to the company he founded.