Its easy to have principles when you're rich. The important thing is to have principles when you're poor.

Kroc was included in Time 100: The Most Important People of the Century and amassed a fortune during his lifetime. Kroc closed the transaction then refused to acknowledge the royalty portion of the agreement because it wasn't in writing. "I’ve never seen such stupid ballplaying in my life" he said.

Raymond Albert "Ray" Kroc (October 5 1902 – January 14 1984) was an American businessman. Similar to another fast-food giant KFC founder Harland Sanders Kroc's success came late in life when he was past his 50th birthday.