Before, being a model, it was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label.

In 2006 Jovovich was picked up by Spanish clothing line Mango as their new spokesmodel and is currently featured in their ad campaigns; Milla Jovovich can also be seen in advertisements for Etro. " At age 12 in seventh grade Milla left school to focus on modeling. She was raised in the Russian Orthodox religion.

Prior to its demise its items could be found at Fred Segal in Los Angeles Harvey Nichols and over fifty other stores around the world. Jovovich released a music album The Divine Comedy in 1994.