LA's a very hard place to be unless you have people there that love you. It can be very, very lonely, and it can eat you up if you don't take care of yourself. In LA, nobody wants to talk to each other, everybody's giving each other catty looks.

She made a personal appearance at the London store Selfridges on July 31 2009 to help launch and promote the line. During the filming of Match Point director Woody Allen described Johansson as "sexually overwhelming" saying that he found it "very hard to be extra witty around a sexually overwhelming beautiful young woman who is wittier than you are.

Johansson is considered one of Hollywood's modern female sex symbols and is often listed as one of the most beautiful women in the world. Johansson made her film debut in North (1994) and was later nominated for the Independent Spirit Award for Best Female Lead for her performance in Manny & Lo (1996). Johansson has appeared in other successful films such as Christopher Nolan's The Prestige (2006).