Creativity comes from looking for the unexpected and stepping outside your own experience.

The book's foreword was written by Glenn Doman founder of The Institutes for the Achievement of Human Potential an organization that teaches parents about child brain development. In 1946 he left the company and navy and founded a radio repair shop in Tokyo. He graduated in 1933 from Waseda University.

He later served in the Imperial Japanese Navy during World War II being a member of the Imperial Navy Wartime Research Committee. In 1946 he left the company and navy and founded a radio repair shop in Tokyo. Ibuka was instrumental in securing the licensing of transistor technology to Sony from Bell Labs in the 1950s thus making Sony one of the first companies to apply transistor technology to non-military uses.