A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.

In 2000 Iacocca founded Olivio Premium Products which manufactures the Olivio line of food products made from olive oil. 1979 Chrysler bailout

Realizing that the company would go out of business if it did not receive a significant amount of money for a turnaround Iacocca approached the United States Congress in 1979 and asked for a loan guarantee. Chrysler introduced the minivan chiefly Sperlich's "baby" in the fall of 1983.

He served as President and CEO of Chrysler from 1978 and additionally as chairman from 1979 until his retirement at the end of 1992. əˈkoʊkə/ EYE-ə-KOH-kə; born October 15 1924) is an American businessman known for engineering the Ford Mustang and Ford Pinto cars being let go from Ford Motor Company and his revival of the Chrysler Corporation in the 1980s. Lido Anthony "Lee" Iacocca (pron.