Promoting a record on a major label is like running a minor military campaign.

The film also includes candid interviews with Hitchcock who reveals much about the source of his work: "At heart I'm a frightened angry person. I'm constantly deep down inside in a kind of rage. ) Their popularity grew with the 1986 album Element of Light and they were subsequently signed to A&M Records in the U.

Still he has maintained a loyal cult following and has often earned strong critical reviews over a steady stream of album releases and live performances. Robyn Rowan Hitchcock (born 3 March 1953) is an English singer-songwriter and guitarist. Coming to prominence in the late 1970s with The Soft Boys Hitchcock afterward launched a prolific solo career.