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William Bernbach

Read through the most famous quotes from William Bernbach




Nobody counts the number of ads you run; they just remember the impression you make.


— William Bernbach


#counts #impression #just #make #nobody

Advertising doesn't create a product advantage. It can only convey it.


— William Bernbach


#advertising #convey #create #only #product

An idea can turn to dust or magic, depending on the talent that rubs against it.


— William Bernbach


#depending #dust #idea #magic #rubs

If your advertising goes unnoticed, everything else is academic.


— William Bernbach


#advertising #else #everything #goes #unnoticed

In advertising not to be different is virtually suicidal.


— William Bernbach


#be different #different #suicidal #virtually

Our job is to bring the dead facts to life.


— William Bernbach


#dead #facts #job #life #our

Properly practiced creativity can make one ad do the work of ten.


— William Bernbach


#creativity #make #practiced #properly #ten

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.


— William Bernbach


#another #bad #good #into #isolation

We don't ask research to do what it was never meant to do, and that is to get an idea.


— William Bernbach


#get #idea #meant #never #research

Word of mouth is the best medium of all.


— William Bernbach


#best #medium #mouth #word






About William Bernbach






Did you know about William Bernbach?

From its founding Bernbach played an integral role in the writing of advertising distancing himself from the administrative and promotional aspects of the business which were left to Dane. He left Schenley in 1939 to ghost-write for Grover Whalen the head of the 1939 World's Fair and the following year he entered the advertising industry at the William Weintraub agency. A degree from New York University.

William (Bill) Bernbach (August 13 1911 New York City - October 2 1982 New York City) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB).

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