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Read through the most famous quotes from Simon Sinek
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe ↗
A star wants to see himself rise to the top. A leader wants to see those around him rise to the top. ↗
In the book Simon Sinek speaks of golden circle is based on golden ratio. He lives in New York and teaches a graduate-level class in strategic communications at Columbia University. Books
Sinek Simon (2009).
com. His 2009 book on the same subject Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern grounded in the biology of human decision-making that explains why we are inspired by some people leaders messages and organizations over others.